About
The Jewellery SEO Agency Built for Jewellery Brands
We work exclusively in the jewellery space. No generalist work, no learning curve on your budget. Just specialist jewellery SEO from a team that’s done this before.
We Started Because Jewellery Brands Deserved Better
For a long time, jewellery brands had two options for SEO: generalist agencies that didn’t understand the jewellery industry, or in-house teams that were expensive to build and hard to retain. Neither worked well enough.
We started this agency because we’d seen the inside of the jewellery industry — the high-consideration buying journey, the seasonal peaks, the technical complexity of product variants, the challenge of competing against national chains — and we knew what a proper jewellery SEO strategy actually needed to look like.
Six years and 180+ clients later, we’re still focused on the same thing: building sustainable organic growth for independent jewellers, fine jewellery brands, e-commerce stores, and bespoke jewellers who are serious about what SEO can do for their business.
We don’t take on every client. We take on the right ones — jewellery brands who understand that SEO is a long-term investment, who want a partner that’s honest about timelines and results, and who want to build something that lasts beyond the next algorithm update.
What We've Built Our Reputation On
Jewellery Only
We've never taken a client outside the jewellery vertical. Every tactic, every relationship, every insight we have comes from working in this space full time.
Honest Reporting
We report what's actually happening — rankings, traffic, conversions — not vanity metrics dressed up to look impressive. Clients know exactly what their budget is doing.
Long-Term Partnerships
91% of our clients are still with us after 12 months. That number tells you more about how we work than any case study could.
Speed Without Shortcuts
We move fast on recommendations. But we don't cut corners. Every fix we implement is documented, tested, and built to hold through the next algorithm update.
OUR VALUES
Our Values
These aren’t words on a wall. They’re the standards we hold every client engagement to — and the reason our retention rate is what it is.
Specialism Over Generalism
We believe deep expertise in one vertical beats broad knowledge across many. Jewellery SEO has enough complexity to fill a career — we've chosen to spend ours here.
Data Before Opinion
Every recommendation we make is backed by real data — crawl stats, keyword research, competitor analysis, or performance tracking. We don't guess when we can measure.
White-Hat, Always
We've seen what black-hat iGaming SEO does to sites long-term. Everything we build is compliant, sustainable, and designed to hold through algorithm changes — not exploit them.
Honest Communication
If something isn't working, we say so. If your timeline expectations aren't realistic, we'll tell you. Operators deserve straight answers, not managed expectations.
Speed of Execution
Recommendations sitting in a backlog aren't worth anything. We move fast on implementation — because in competitive gambling SERPs, the cost of delay is real.
Long-Term Thinking
We build SEO programmes that compound over time — not quick wins that fade. The operators who benefit most from working with us are the ones who think in years, not months.
Meet Our Jewellery SEO Team
Every person on our team works exclusively in jewellery SEO. No one here is learning your industry on your time.
"Our mission is to make AI-powered organic growth accessible to every ambitious business — not just the ones with 7-figure marketing budgets."
We believe that artificial intelligence, applied correctly to SEO strategy, is the single greatest leveller in digital marketing today. It allows a focused, intelligent agency to outperform agencies ten times its size — and helps ambitious businesses outrank competitors who’ve been in their market for decades. That’s what we’re here to do for every client we work with.
The People Behind the Work
Meet Your AI SEO Specialists
Every person on our team works exclusively in jewellery SEO. No one here is learning your industry on your time.
Alex Mercer
Founder & Head of Strategy
8 years in jewellery and luxury e-commerce SEO. Led organic strategy for multiple fine jewellery brands before starting the agency. Leads strategy for all enterprise clients.
Sarah Lindqvist
Technical SEO Lead
Specialist in e-commerce platform SEO and large-scale product catalogue architecture. Has audited jewellery stores across 10 different platforms including Shopify, WooCommerce, and Magento.
James Okafor
Head of AI Content Strategy
Former jewellery trade journalist and content director. Leads our jewellery content team — every piece produced goes through his editorial review before delivery.
Maria Santos
Head of Link Building
Manages our publisher network across fashion, bridal, lifestyle, and luxury verticals. Over 300 active editorial relationships in jewellery-relevant media across the UK and internationally.
We Only Work in Jewellery. That's Not a Limitation — It's the Point.
Most SEO agencies that take jewellery clients also take SaaS companies, law firms, and restaurants. They apply the same frameworks to all of them. Jewellery SEO doesn’t work that way.
The high-consideration buyer journey, the product variant complexity, the seasonal peaks, the emotional nature of the purchase, the link building challenges — none of these are the same in other verticals. When you work with us, your account manager understands the difference between a diamond ring product page and a diamond ring buying guide. They know how faceted navigation should be configured on a Shopify jewellery store. You’re not explaining your industry to your SEO agency.
Jewellery-Only Focus
Every client, every campaign, every team member — exclusively jewellery. No diluted attention, no cross-industry learning curve on your budget.
Buyer Psychology Understanding
Jewellery buyers research intensively before purchasing. Our SEO strategies are built around the full buying journey — from early inspiration to final purchase intent.
Established Publisher Relationships
700+ active connections in fashion, bridal, lifestyle, and luxury media. Your link building starts with open doors, not cold emails.
Full Transparency
You see exactly what we're doing, what it's costing, and what it's delivering — every month. No black boxes, no vanity metrics, no surprises.
Platform-Specific Technical Knowledge
We've worked across every major jewellery e-commerce platform. We don't audit your Shopify store like it's a generic retail site.
Work With a Jewellery SEO Team That Gets It
180+ jewellery brands have trusted us to build their organic growth. Start with a free audit and see exactly what we’d do for yours.